How a small occult publisher changed America

Donald Weiser

Donald Weiser

Ehud Sperling couldn’t find what he was looking for in physics classes. He had a half-articulated question about the ultimate nature of reality — the secret reality beneath or behind ordinary reality — but as he listened to lectures about atoms, energy, and the laws of motion, he felt the answer getting further and further away. He switched to psychology. Pysch classes didn’t help him with his question either. Then he went to Donald Weiser’s bookstore.

“Weiser’s was the place to find out,” Sperling recalled, now more than 50 years later. “At that point in time, we’re talking in the late 60s, there was no other place.”

Weiser’s New York store sold occult books. There, you could find tomes on the traditions and technologies of magick. There were books on astrology and astral projection, tarot, the secrets of Egypt, the traditions of Gnosticism, spirit channeling, and the wisdom of the gurus of the East. The sign out front said “esoterica” and “orientalia.”

Donald Weiser died on April 12 at the age of 89. His death was little noted, except for an item in Publishers Weekly and an intimate memorial with friends and family. The truth is, though, that Weiser and his book business changed the religious landscape in America.

Read the full essay at Real Clear Religion